Flavor that’s
right on the nose.

Our Hop Freshener series simplifies your choice of which beer to enjoy right now. Just read the name and you’ll know exactly what to expect. After all, those dank and piney notes you enjoy so much? That’s really just your nose doing its job, and proof you should trust your senses. Each season, we release a limited edition using different aromatic and flavorful hop combinations to bring out a specific character. Four IPAs, each available just once a year, and all crafted by The Hop Concept, the same team of lifelong brewers behind Port Brewing Company. It’s that simple. Honest, hoppy beers, from the people who know how to make them. So slow down, inhale, and drink fresh.

“Approaching EFM to help design and streamline our new brand was easily one of the best decisions we made. While we had a vision of where we wanted to be with The Hop Concept, their group of designers helped make our ideas a reality and create something that really stands out on its own. The positive reaction we've received not only from our consumer base, but our distributors as well, has been amazing. The potent combination of a great tasting beer with packaging to match has been on full display with the velocity the beers are flying off the shelves.”

Director of Media & Marketing
Port Brewing, The Lost Abbey & The Hop Concept